Interaction design Visual design

IF award 2022 winner

It took us quite some time but now it is out, Getinge’s GUIDE system gets prestigious design award in the categories User Interface & Product Interfaces

GUIDE is a design system for medical devices. The hardware and software have been designed together to create a complete toolbox that includes physical panels and a comprehensive design system with guidelines and coded components. The system was created for acute care environments where clinicians are working with an increasing number of advanced devices with very different interfaces.

GUIDE is an effort to make Getinges products not only look but also feel and behave the same way. That way is calm, clear and requires minimum attention so that clinicians can focus more on patients and less on devices.

My contribution to this is the visual design, interaction design and implementation via design thinking over serveral products and sites.

The response to GUIDE has been fantastic from our users.

Read more here

Beer Visual design

Servo ventilator 50 years

The worlds best ventilator turned 50, lets celebrate that with a beer. Note, I did not make the logo with the lungs in it, just sayin.

This beer will be produced with Nacka byggeri for the new office moving in party for Getinge Solna in may 2022.



Limited edition

Nacka bryggeriet wanted a exclusive touch to their top shelf beers.
It turned out to look like this.


Beer labels

A while ago I started brewing my own beer, mainly as it gave me the opportunity to create some awesome labels. Here are some of them.

Visual design

Esox Gear

As an avid fisherman I have always longed for a ”creative fishing project”. One day I was contacted by Steve, the owner of Esox Gear to make their new logotype. A very creative bond was formed and we have been working and fishing together for a couple of years now. I have made a logo, several designs for apparel, packaging design and a few designs for epic fishing rods.

The logotype

We wanted to create a vintage feel and something that didn’t look like the competitors. The font is a retro looking one and the cross is made of Steves first and most famous handmade lure. It is also easy to scale the logo and to pick elements that can work alone. The cross is for i.e placed on all the rods.

5 variants of facebook banners
T-shirts Visual design

T-shirt for Dedicated

A few years back I created an awesome vhs-tape print for Dedicated.

And guess what, you can still get yours here!


Happy Rhino

Logotype design for the project “Happy Rhino”. Happy Rhino is about saving Rhinos in Africa by drinking beer in Sweden.
I thought it would be nice to have an oneline drawing of the Rhino balancing on a narrow font, as a contrast to the bold Rhino we are used to seeing,

The beer label for Nacka bryggeriet has some more colors to it. Jax made the label composition with fonts and barcodes etc.

Get your own at Systembolaget

Interaction design Visual design

Servo-U the worlds most intuitive ventilator

A year ago nobody knew what I do for a living. But, after Covid hit, ventialators have played a crucial part in saving lives all over the world. I’m not happy that ventilators came into the spotlight in this fashion, but very happy that the team I work with have made the worlds most user friendly ventilator.
True story.
We benchmakred this baby a while back against the competition and Servo-U came out as the winner. It has also been rewarded with a Red dot.

The Servo-u

I have worked with the Servo-U/n/air for 8 years, first by making them and now by creating new and inovative clinical features. It’s still fun and really challenging. I work as senior visual designer & interaction designer for the GUI.
The latest featuers I have worked with are the automatic lung recuruitment and transpulmonary pressure.

The graphics are wonderful and easy to follow.

This raises the lowest level of recruitment significantly and also the patient safety

Quote from user regarding lung recruitment

The mix of creating something that will become intuitive to users all over the world and at the same time modern and nice to look at is a serious challenge, but the reward of getting something right for the ICU staff is well worth it.

Interaction design Uncategorized

Automatic recruitment maneuver

A year ago we released Servo 4.0 with automatic lung recruitment, and several other neat features!

Servo-u with AUTO SRM

I’m still ridiculously proud of this, as it turned out to be a perfect mix of innovation and design. And, it will improve patient outcome.

It has now proven to be a really good feature for covid-patients.
Since the Physician can give directives to the ICU staff without entering the room.

During the development we met and tested with well over a 100 users from all over the globe. The rigorous usability testing makes this feature a truly user centered experience.

The feedback we have gotten from our users has been amazing, both in terms of making the best design decisions but also giving the team that extra boost to help make it to the finish line.

Multiple user perspectives = win!

Visual design

Tool hommage

One of the greatest songs ever deserves a poster. Reach out if you want one of your own.