As an avid fisherman I have always longed for a ”creative fishing project”. One day I was contacted by Steve, the owner of Esox Gear to make their new logotype. A very creative bond was formed and we have been working and fishing together for a couple of years now. I have made a logo, several designs for apparel, packaging design and a few designs for epic fishing rods.
We wanted to create a vintage feel and something that didn’t look like the competitors. The font is a retro looking one and the cross is made of Steves first and most famous handmade lure. It is also easy to scale the logo and to pick elements that can work alone. The cross is for i.e placed on all the rods.