How I see Design

I believe that good design comes from passion, understanding and seeing things with multiple perspectives.

What I bring to the table

With over 20 years of experience in visual design for the med-tech industry—and more than 25 years across diverse business sectors—I bring a deep passion for crafting intuitive, user-centered design solutions. From designing stickers to developing complex GUIs, I find joy in every creative challenge.

Design Philosophy

I believe great design is rooted in curiosity, empathy, and the ability to see problems from multiple perspectives. I’m always eager to learn from others and evolve my skillset to deliver the best possible outcomes.

Collaboration-Driven

I’ve learned that the best ideas come from diverse, multidisciplinary teams. I thrive in collaborative environments where open dialogue and shared ownership lead to smarter, more impactful solutions.

Over the years, I’ve collaborated with teams and stakeholders from the U.S., China, India, and across Europe, which has strengthened my cross-cultural communication skills and deepened my ability to navigate diverse working styles and expectations effectively

Champion of Positive Work Culture

Professionalism and fun are not mutually exclusive. I’ve led initiatives that strengthen team spirit and foster a vibrant workplace—whether through after-work events, team sports, or creating more inclusive and engaging office spaces.

This work goes hand-in-hand with strong stakeholder management—aligning diverse teams, balancing priorities, and ensuring that design decisions support both user needs and business goals.

Over the years, I’ve collaborated with teams and stakeholders from the U.S., China, India, and across Europe, which has strengthened my cross-cultural communication skills and deepened my ability to navigate diverse working styles and expectations effectively

Experience

GE Healthcare (GEHC)

Senior Architect UX Designer

2022 – Present

Currently working with UX efforts on a large-scale harmonization project within a multidisciplinary team

My role involves:

Conducting collaborative design sessions with end users to gather insights and validate concepts.
Creating wireframes to pixel perfect design for various GUIs.
Managing stakeholder relationships across departments and regions.
Driving consistency and usability across complex healthcare systems.
Representing the UX team at industry conferences and internal events as a speaker and advocate for user-centered design

Getinge / Senior Visual & Interaction designer
2013 – 2022
At Getinge bad design is not an option.
Bad design get’s people killed. Everything I do is user centered and thoroughly tested. At Getinge I do user research, journey mapping, discover user needs, create the visual design, interaction design & enhancing our design language system.

Mercado Medic AB / Art Director
2002 – 2013
I was the inhouse agency and created everything from technical illustrations to websites, fairs, commercials and even movies. It was a great place to learn and develop my skills.

Rodehed.se / Founder
2005 – Present
The company create awesome design for Dedicated, Esox Gear, Evoke, Pilotos, Claes Moser and many others. Everything from logotypes to t-shirts.

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