Esox Gear Packaging
A bold, functional design that combines a clean black-and-white palette with a strong circular logo of crossed lures. Transparent windows showcase the product, while lure silhouettes reinforce brand identity. The result is packaging that feels authentic, practical, and instantly recognizable to anglers.
Deliverance – Amarillo Citra Pale Ale
A bright, refreshing pale ale brewed with Amarillo and Citra hops. Expect bold citrus and tropical fruit aromas, balanced with a crisp bitterness that keeps you coming back for more.
Crafted for explorers, wanderers, and those who crave the wild – Deliverance is your perfect companion whether you’re riverside, trailside, or simply unwinding after the journey.
I consume a lot of music. Here are some of my favorite bands condensed into one sentence
Curated Grapes is more than an online wine store—it’s a journey into the stories, people, and places behind each bottle. Designed to feel like an editorial magazine, the platform combines visual storytelling with a premium shopping experience, turning wine discovery into something personal and inspiring.
Most wine e-commerce platforms focus on price and variety but lack emotional engagement and context around the product. Wine lovers want more than a transaction—they want to connect with the story behind the bottle. The challenge was to design an interface that combines visual storytelling, product transparency, and usability in a seamless way.
The final design delivers a premium, immersive experience where users feel like they’re browsing a curated wine magazine.
At the European Congress of Radiology 2023, I had the opportunity to design and launch an interactive insights table tailored for radiologists.
The goal?
To create a space where radiologists could easily share insights, pain points, and ideas—in real time.
What made it stand out:
The response was overwhelmingly positive—many appreciated how intuitive and visually appealing it was. It sparked meaningful conversations and surfaced real challenges radiologists face daily.
Thrilled to share my first fully remote collaboration with the incredibly talented team in Germany!
I had the opportunity to contribute both visual design and interaction design for Pulsiocare — a cutting-edge solution that empowers clinicians from the OR to the ICU.
Pulsiocare provides a comprehensive view of a patient’s hemodynamic status, enabling real-time, data-driven decisions when they matter most.
Grateful for the experience and proud of what we’ve achieved together!
Proud to share the first product designed using our award-winning design system, GUIDE.
Collaborating with a multidisciplinary team, I contributed to both the visual and interaction design, ensuring a seamless and engaging user experience.
This project sharpened my skills in:
In collaboration with Esox Gear, I developed the visual design for a series of fishing rods, emphasizing brand identity, color schemes, and graphic elements. The designs not only enhance the rods’ aesthetics but also align with Esox Gear’s commitment to quality and performance.
These rods are crafted to meet the high standards of anglers, combining functionality with visual appeal. The attention to detail in the design process ensures that each rod is not only a tool for fishing but also a statement of style and craftsmanship.
At the MR Gathering in Stockholm, I had the privilege of presenting a keynote on the importance of customer co-creation in medtech design. I spoke about how involving end users early in the design process leads to safer, more effective, and more usable products. Drawing from my hands-on experience, I highlighted how collaborative design reduces risk, supports regulatory compliance, and creates real value for both patients and healthcare professionals.
The talk sparked a great discussion among attendees—further reinforcing the relevance of human-centered design in today’s medtech landscape. It was a rewarding opportunity to both share insights and learn from others in the field.
It took us quite some time but now it is out, Getinge’s GUIDE system gets prestigious design award in the categories User Interface & Product Interfaces
GUIDE is a design system for medical devices. The hardware and software have been designed together to create a complete toolbox that includes physical panels and a comprehensive design system with guidelines and coded components. The system was created for acute care environments where clinicians are working with an increasing number of advanced devices with very different interfaces.
GUIDE is an effort to make Getinges products not only look but also feel and behave the same way. That way is calm, clear and requires minimum attention so that clinicians can focus more on patients and less on devices.
My contribution to this is the visual design, interaction design and implementation via design thinking over serveral products and sites.
The response to GUIDE has been fantastic from our users.
