Kategori: Interaction design

Kategorier
Interaction design Visual design Web

Curated Grapes by Herdiés and Friends

Overview

Curated Grapes is more than an online wine store—it’s a journey into the stories, people, and places behind each bottle. Designed to feel like an editorial magazine, the platform combines visual storytelling with a premium shopping experience, turning wine discovery into something personal and inspiring.

Logo explorations

Challenge

Most wine e-commerce platforms focus on price and variety but lack emotional engagement and context around the product. Wine lovers want more than a transaction—they want to connect with the story behind the bottle. The challenge was to design an interface that combines visual storytelling, product transparency, and usability in a seamless way.

Goals

  • Create an editorial-style layout that feels premium and immersive.
  • Highlight the winemakers’ personalities and philosophies through storytelling and imagery.
  • Simplify product discovery and shopping experience without sacrificing design aesthetics.
  • Build a sense of curation and trust that differentiates the brand from generic e-commerce sites.

Process

  1. Research & Insights
    • Analyzed high-end e-commerce platforms and editorial websites for inspiration.
    • Identified key emotional drivers for wine buyers: heritage, authenticity, and exclusivity.
  2. Concept Development
    • Defined visual identity: soft pastels, bold accents, and minimal typography to convey sophistication.
    • Planned modular sections for storytelling, winemaker profiles, and product showcases.
  3. Design Execution
    • Hero section with tagline and curated message to set the tone.
    • Winemaker stories with portraits, geographic maps, and quotes for authenticity.
    • Product cards with clear hierarchy: image → name → key details → CTA.
    • Integrated editorial elements like pull quotes and fact boxes to break up content and enhance readability.

Solution

The final design delivers a premium, immersive experience where users feel like they’re browsing a curated wine magazine.

  • Whitespace and clean grid structure create an elegant, easy-to-navigate layout.
  • Storytelling approach elevates the brand and builds trust.
  • Actionable design ensures product information remains clear and shopping frictionless.

Outcome (Concept Phase)

  • Successfully translated the brand’s vision into a design system for a future platform.
  • Received positive feedback on visual hierarchy, storytelling depth, and brand differentiation.
  • Next step: create e-com and prototyping for user testing and e-commerce integration.
Kategorier
Interaction design Visual design

Interactive table

At the European Congress of Radiology 2023, I had the opportunity to design and launch an interactive insights table tailored for radiologists.

The goal?
To create a space where radiologists could easily share insights, pain points, and ideas—in real time.

What made it stand out:

  • User-friendly interface
  • Clean, modern design
  • Interactive experience that encouraged engagement
  • Valuable feedback from professionals across Europe

The response was overwhelmingly positive—many appreciated how intuitive and visually appealing it was. It sparked meaningful conversations and surfaced real challenges radiologists face daily.

Kategorier
Design systems Interaction design Visual design

Pulsiocare

Thrilled to share my first fully remote collaboration with the incredibly talented team in Germany!

I had the opportunity to contribute both visual design and interaction design for Pulsiocare — a cutting-edge solution that empowers clinicians from the OR to the ICU.

Pulsiocare provides a comprehensive view of a patient’s hemodynamic status, enabling real-time, data-driven decisions when they matter most.

Grateful for the experience and proud of what we’ve achieved together!

Read more about Pulsiocare

Kategorier
Design systems Interaction design Visual design

Servo-C

Proud to share the first product designed using our award-winning design system, GUIDE.
Collaborating with a multidisciplinary team, I contributed to both the visual and interaction design, ensuring a seamless and engaging user experience.

This project sharpened my skills in:

  • Cross-functional collaboration
  • Scalable design systems
  • User experience strategy

Read more about Servo-c

Kategorier
Collaboration Interaction design Visual design

Keynote Speaker – MR Gathering, Stockholm

At the MR Gathering in Stockholm, I had the privilege of presenting a keynote on the importance of customer co-creation in medtech design. I spoke about how involving end users early in the design process leads to safer, more effective, and more usable products. Drawing from my hands-on experience, I highlighted how collaborative design reduces risk, supports regulatory compliance, and creates real value for both patients and healthcare professionals.

The talk sparked a great discussion among attendees—further reinforcing the relevance of human-centered design in today’s medtech landscape. It was a rewarding opportunity to both share insights and learn from others in the field.

Kategorier
Design systems Interaction design Visual design

IF award 2022 winner

It took us quite some time but now it is out, Getinge’s GUIDE system gets prestigious design award in the categories User Interface & Product Interfaces

GUIDE is a design system for medical devices. The hardware and software have been designed together to create a complete toolbox that includes physical panels and a comprehensive design system with guidelines and coded components. The system was created for acute care environments where clinicians are working with an increasing number of advanced devices with very different interfaces.

GUIDE is an effort to make Getinges products not only look but also feel and behave the same way. That way is calm, clear and requires minimum attention so that clinicians can focus more on patients and less on devices.

My contribution to this is the visual design, interaction design and implementation via design thinking over serveral products and sites.

The response to GUIDE has been fantastic from our users.

Read more here

Kategorier
Interaction design Visual design

Servo-U the worlds most intuitive ventilator

A year ago nobody knew what I do for a living. But, after Covid hit, ventialators have played a crucial part in saving lives all over the world. I’m not happy that ventilators came into the spotlight in this fashion, but very happy that the team I work with have made the worlds most user friendly ventilator.
True story.
We benchmakred this baby a while back against the competition and Servo-U came out as the winner. It has also been rewarded with a Red dot.

The Servo-u

I have worked with the Servo-U/n/air for 8 years, first by making them and now by creating new and inovative clinical features. It’s still fun and really challenging. I work as senior visual designer & interaction designer for the GUI.
The latest featuers I have worked with are the automatic lung recuruitment and transpulmonary pressure.

The graphics are wonderful and easy to follow.

This raises the lowest level of recruitment significantly and also the patient safety

Quote from user regarding lung recruitment

The mix of creating something that will become intuitive to users all over the world and at the same time modern and nice to look at is a serious challenge, but the reward of getting something right for the ICU staff is well worth it.

Kategorier
Interaction design Visual design

Automatic recruitment maneuver

A year ago we released Servo 4.0 with automatic lung recruitment, and several other neat features!

Servo-u with AUTO SRM

I’m still ridiculously proud of this, as it turned out to be a perfect mix of innovation and design. And, it will improve patient outcome.

It has now proven to be a really good feature for covid-patients.
Since the Physician can give directives to the ICU staff without entering the room.

During the development we met and tested with well over a 100 users from all over the globe. The rigorous usability testing makes this feature a truly user centered experience.

The feedback we have gotten from our users has been amazing, both in terms of making the best design decisions but also giving the team that extra boost to help make it to the finish line.

Multiple user perspectives = win!